The Brief
The Shine A Light campaign, launched in 2021, aimed to raise national awareness about modern-day antisemitism, including anti-Zionism, by educating the public and inspiring action. Drawing on the story of Chanukah, the Festival of Lights, the campaign emphasised that even one small light can dispel darkness and hatred.

We were responsible for developing and managing a comprehensive cross-channel campaign, which included social media content, educational resources, out-of-home (OOH) placements, website development, and video production.