The Brief
To promote Glenmorangie’s new drink, ‘A Tale of Cake,’ we were tasked to develop an exclusive influencer seeding kit that emphasises the product's unique whisky-and-cake fusion. The kit features a beautifully packaged bottle designed to resemble a cake, an invitation to a special Caketail experience, and a DIY recipe with ingredients for a pineapple coconut cake, perfect for creative pairings. A personalised note encourages influencers to share their experiences on social media with the hashtag #ATaleOfCake. This kit is crafted to make a memorable impact and showcase the delightful blend of whisky and cake.